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Our work starts with empathy. We combine human-centered design practices and trauma-informed principles because we believe the best brands are the ones that can step into their customers' shoes.  

STRATEGIC ADVISOR FOR ICONIC BRANDS

Your brand journey starts here

It doesn’t matter what your experience with branding, strategic design, or marketing has been up to this point. My mission is to empower you with knowledge and to make the process of creating your brand intentional and fun. 

Well, hello you! 

Don't settle for anything less than extraordinary; your brand represents what makes you, you.

Let me help you share your story with the world in an authentic way.

Your brand is an extension of yourself

"Presenting a part of a deck today to Google about branding and co-branding guidelines!! Excited and nervous. But will be pulling everything I learned from you to the table today!"

MEG, STRATEGIST

KRISTINE, STUDENT

"I totally love the Art Direction you provided for my brand. I am really excited to be working on this with your guidance. I'm honestly blown away by the time and care you are placing into this. It's truly an honor to be taught by you."

JAMES, CLIENT

"I think one of the greatest issues of trust when working with someone on a creative direction for a business or brand is how the other person will perceive and understand what you're about and why you're doing what you do. The other big part is whether that information is understood so their own creativity and expertise can be brought in effectively to complement the business. You've really nailed my brand story and vision."

ÁNGELA CAPELES IS A BRAND STRATEGIST & EDUCATOR

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ÁNGELA CAPELES IS A 
BRAND STRATEGIST & EDUCATOR