"You can't build a reputation on what you are going to do."
Ángela Capeles is a brand strategy advisor, speaker, and educator based in Lancaster, Pennsylvania. She serves clients through Capeles Agency, and students worldwide through online courses, 1:1 coaching, and speaking events.
ÁNGELA CAPELES, FOUNDER & CEO @CAPELESAGENCY
Ángela Capeles is a marketing strategist, empathetic leader, entrepreneur, doctoral candidate, and DEIJ advocate. She is the Founder of Capeles Agency, a woman-owned boutique creative agency that specializes in building iconic and resilient brands through intentional branding and marketing initiatives.
As a Professor at Penn State and Simmons University, and with over nine years of international experience working with notable brands such as Carolina Herrera, Taubman Centers, Marriott International, Hilton Hotels, and more, her mission is to empower strong, resilient brands with intentional branding and marketing all across the United States and Latin America, while also advocating for diversity, equity, and inclusion within the workplace.
"When I think about how I started and where we are today, I can confidently say my resilience, upbringing, credentials, education, network, community (friends, family, colleagues, mentors, followers, clients), and support system have all been vital. Capeles Agency started in 2017 after graduating from the Pennsylvania State University with a master’s in communications. I had been living in the United States for two years (I moved from Puerto Rico in the Summer of 2015) and found it challenging to get a “seat at the table” or to even be respected as a woman of color in the Central Pennsylvania area. I used to ask myself, “How is it possible that I am unable to find work in the advertising/marketing industries while having a proven track record of working for well-known brands?”